December 19, 2024

Putin election victory: What next for Russia?

jasus45 mins

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

MoscowAll your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth

is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?

Jasus is a Masters in Business Administration by education. After completing her post-graduation, Jasus jumped the journalism bandwagon as a freelance journalist. Soon after that he landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor at Our JASUS 007 News.

4 thoughts on “Putin election victory: What next for Russia?”

  1. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vehicula augue et mi placerat imperdiet. Etiam eget eros. Vivamus sed eros. Donec non leo in eros ullamcorper aliquet. Vestibulum tempus varius ligula.

  2. Maecenas iaculis mi quis justo. Proin lorem. Praesent lorem ante, convallis ac, eleifend eget, congue faucibus, enim. Vestibulum sapien. Praesent et dolor. Nunc nec sapien non mauris consectetur laoreet. Quisque semper. Nunc facilisis vehicula enim. Sed quis nunc in augue ornare blandit.

  3. Quisque mattis metus dapibus magna vehicula nec fermentum nulla dapibus. Mauris lobortis ornare porta. Sed pellentesque fermentum dolor, id egestas odio accumsan a? Sed luctus porttitor velit, non cursus nisl tempus eget. Nulla tempus nisl ac erat pulvinar non auctor est malesuada. Sed ac accumsan tellus. Sed sed enim neque, quis aliquet ante. Donec et nisl eu erat elementum venenatis a eget lectus! Curabitur vel gravida quam.

Comments are closed.

Related News